We demand better for our pets. 🐾

We started JoyFull because we believe pet wellness should be convenient, no-BS, and genuinely beneficial.

It all began when our founder, a self-proclaimed helicopter pet parent, started looking at ingredients labels on the treats and supplements she was buying for her pets. She thought she was a conscious shopper, but she found meat byproducts, artificial flavors, and highly processed "natural" flavors wrapped up in pretty packaging. Her pets are her babies, and she didn't want them eating junk. We have better-for-you snacks. Why don't they exist for our pets?

So she set off to create a treat that pets would love, made with only clean ingredients. And because she's extra, she also tapped her veterinarian friend to ensure ingredient safety and efficacy.

Today, every formula we create is made with high-quality proteins, clean ingredients, and undergoes rigorous scientific review by our in-house veterinary advisor. Because a healthful life isn’t just for humans. Our pets deserve it, too.

Meet the Hoomans

Founder & pawrent-in-chief

Kate

Leaving a career in high-growth tech and marketing, Kate brings her Type-A energy to ensuring our products are made with the best ingredients. In her free time, you'll find her on a hiking trail with her dog or snuggling her cat on the couch (and worrying constantly that they're sufficiently enriched and happy).

in-house veterinary advisor

Dr. Natascha

A lifelong animal lover turned licensed veterinarian, Dr. Natascha brings clinical expertise and compassionate care to every product we create. She reviews every ingredient and formulation for efficacy and safety—so you can feel confident in our products. In her free time, you'll find her petting all the street cats and helping her clients' dogs give birth to puppies.