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Real science, made easy. 🔬🔍

We sweat every detail, from reading the latest peer-reviewed research to consulting with our veterinarian and a board-certified veterinary nutritionist on specific probiotic strains.

So you can spend less time worrying, and more time giving them belly rubs.

Happy Guts Duo for Pups

Happy Guts Duo for Pups

Our best-selling Prebiotic Chicken Squeeze Treats + our brand-new Probiotic Supplements, now available as a set for comprehensive gut wellness support.
$60.00 $45.00 Special Offer!

Designed for modern pet parents.

Setting the Standard for Clean

High-quality proteins, never mystery meats. Nothing artificial. Nothing hidden. Just wholesome ingredients you'd recognize.

Fun and Functional

Real, vet-formulated health benefits backed by research. No sneaking or bribing needed, just treats that work as hard as they taste good.

Picky Pet Tested

Being clean and healthy only goes so far if they won't eat it, so we taste-test everything with the fussiest eaters to make sure it actually gets eaten.

Made for Busy Humans

We make it easy to keep them on their wellness routine, even on your busiest days. Just rip and pour, or take it on the go. Wellness that fits real life.

Meet the Founders

From the moment Kate adopted her first cat, she was obsessed. After her first dog? Full-fledged helicopter pet parent.

There was only one problem. She couldn't find clean, effective pet products that fit into her busy lifestyle.

So she called her friend Natascha, a veterinarian who stops to pet every animal she sees (ask us how we know), and together they formulate the perfect recipes, backed by science.

Only the best for their pets, and yours.

Gut health matters.

Beyond healthy poops, their gut influences up to 90% of their immune strength and other health functions like nutrient absorption.

Our Science

While love is at the center of everything we do, science is the foundation. Our products are formulated with a combination of peer-reviewed research and practical insight from our veterinarian.

Learn more

"The research is clear: supporting your pet's gut health is one of the most impactful things you can do for their overall wellbeing."

Dr. Natascha Hedegaard

BVetMed, GPCert(SAM), JoyFull's Veterinary Advisor

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