hero new1
Vet-Formulated + Research-Backed

Treat your pet to better gut health

Treats with benefits, gut-supporting supplements. We did the research so you can enjoy the belly rubs.

  • NO FILLERS
  • VET-FORMULATED
  • PICKY PET APPROVED
  • GUT HEALTH MADE EASY
  • SCIENCE-BACKED
section 2   Desktop

Vet-formulated treats and supplements even picky eaters go feral for

Treats image new
As Seen In
  • Treats Logo Image New 1
  • USA today 82880940 8ac0 4a9f a171 f858156985f2
  • Treats Logo Image New 3
  • SF Gate 38135dfa 9bb8 4285 a699 6e110e270489
  • Treats Logo Image New 4

The crowd pleasers

Prebiotic Chicken Squeeze Treats for Dogs - 24 Packets

Prebiotic Chicken Squeeze Treats for Dogs - 24 Packets

  • 1 box
  • 24 Packets
  • Chicken
$30.00
Sale price  $30.00 Regular price  $32.00
Prebiotic Tuna Squeeze Treats for Cats

Prebiotic Tuna Squeeze Treats for Cats

$30.00
Sale price  $30.00 Regular price  $32.00
Joyfull Probiotic Supplement for Dogs - 30 Single-Serving Packets

Joyfull Probiotic Supplement for Dogs - 30 Single-Serving Packets

$32.00
Sale price  $32.00 Regular price  $35.00
Probiotic Supplement for Cats - 30 Single-Serving Packets

Probiotic Supplement for Cats - 30 Single-Serving Packets

$30.00
Sale price  $30.00 Regular price  $35.00
Happy Guts Duo for Pups

Happy Guts Duo for Pups

  • Treats + Supplements Bundle
$45.00
Sale price  $45.00 Regular price  $60.00
Happy Guts Duo for Cats

Happy Guts Duo for Cats

  • Treats + Supplements Bundle
$45.00
Sale price  $45.00 Regular price  $60.00
Dogs
Cat Wellness Treats & Supplements

Built from the gut up

We did the research, read the labels, and couldn't ignore what we saw. Some brands aren't just missing the mark on gut health, they're formulated in ways that actively disrupt it. So we built Joyfull from the gut up, with ingredients chosen to support it.

Science icon image new 1

Vet-formulated

Every recipe is science-backed to deliver what we say it will.

Science icon image new 2

Transparent ingredients

No "natural flavors" loophole.
No undisclosed additives.

Science icon image new 3

Clinically dosed

Functional ingredients delivered at doses shown to actually work.

Science icon image new 4

Picky-pet approved

No convincing required – even the pickiest pets come back for more.

  • Every recipe is science-backed to deliver what we say it will.

  • No "natural flavors" loophole.
    No undisclosed additives.

  • Functional ingredients delivered at doses shown to actually work.

  • No convincing required – even the pickiest pets come back for more.

  • NO FILLERS
  • VET-FORMULATED
  • PICKY PET APPROVED
  • GUT HEALTH MADE EASY
  • SCIENCE-BACKED

The proof is in the packet

My dog loves these! She gobbles them up and begs for me. They also help keep her regular and solid, as she sometimes suffers from liquidy stool.

-Lauren

George, 4yo pomeranian

Cat approved! All 3 of our picky kitties LOVE this stuff! They love the taste, the texture and no breakability to worry about because it’s a puree consistency.

-IShopAround77

Sabrina, 8yo tabby

These packets are small but mighty. Very pleased with how easy this was to use and very effective for getting my pups back on track.

-mac girl*

Wyatt, 5yo doodle

My dog loves these! She gobbles them up and begs for me. They also help keep her regular and solid, as she sometimes suffers from liquidy stool.

Testimonial Icon Image New 1
-Lauren
George, 4yo pomeranian

Cat approved! All 3 of our picky kitties LOVE this stuff! They love the taste, the texture and no breakability to worry about because it’s a puree consistency.

Testimonial Icon Image New 2
-IShopAround77
Sabrina, 8yo tabby

These packets are small but mighty. Very pleased with how easy this was to use and very effective for getting my pups back on track.

Testimonial Icon Image New 3
-mac girl*
Wyatt, 5yo doodle
ways to enjoy
Frame 1000005580 2

Formulated by
a veterinarian

No such thing as
a ruff question

  • Yes – in our world, pet health comes first. That starts with our recipes, which start with real protein like cage-free chicken meat and minimal ingredient lists  that are transparently disclosed (we intentionally exclude “natural” flavors which don’t require disclosure of what’s added to a natural-origin ingredient during processing), so that pet parents can make the best decisions for their pets. Every recipe is formulated by our licensed veterinarian who holds advanced certification in SAM (Small Animal Medicine) and whose role is to ensure our products are both safe and effective. That said, every pet is different — if your pet has a specific health condition or is on medication, we recommend checking with your vet before introducing anything new.

  • Probiotics are live beneficial bacteria that support your pet's gut microbiome. Prebiotics are the fiber that feeds those bacteria, helping them thrive. Think of it this way: probiotics are the seeds, prebiotics are the fertilizer. Our Prebiotic Treats help support and maintain a healthy microbiome, while our Probiotic Supplements introduce new beneficial bacteria into your pet’s microbiome. Both play important and complementary roles, which is why we offer our Happy Guts Duos to bundle both together.

  • While we can’t guarantee anything, we’re more confident than most! And that’s not to brag, but because we struggled ourselves with picky pets, our product development process takes this seriously. We start with real meat, which gets pets excited naturally – no cutting corners on this means that we’re already on a solid starting ground. We also test our recipes with the pickiest pets we can find before they’re finalized. In a mass sampling trial we did in Denver, an estimated 95% of pups, even the ones their parents consider picky, gave their tail-wagging approval. But if for some reason your pet doesn't love it, just reach out to us. That’s what our 30-Day Happiness Guarantee is for!

  • Our formulas are developed by a veterinarian to be safe and effective for most pets, but your vet knows your pet's specific history best. It’s a good idea to check with them especially if your pet has an existing health condition, is pregnant/nursing, or is on medication.

  • Results vary by pet and their condition, but pet parents report that their pets benefit immediately from wiggly joy because of our treats, and that consistent use seems to help their stool quality within weeks. Many pet parents also report noticeable improvement within 1-2 days of consistent use  of our probiotic supplements for occasional digestive upset, while regular use offers other benefits over time.

Frame 1000005466
ways to enjoy 3 1
Frame 1000005580 3 1

From one obsessed
pet parent to another